But FM is far more than that. Forbes put out two ego-stroking lists this week. First, their much followed (and often berated) Web Celeb 25 list. And second, a Top Twitter Celebrities list. While I’m not sure that these lists serve any kind of useful purpose, they do at least provide fodder for me to toot the FM horn a bit. FM partners are all over these lists.
FM works with four of the top six Twitter users. And we work with six of the top ten Web Celebs. But remember that the value of social media does not lie exclusively in the “celebrity” crowd. Every FM partner became an FM partner because they produce fantastic content, have an engaged audience and command respect among a community – be that tech, parenting, business, video gaming or otherwise.