MinOnline: Harry McCracken’s Post-PCWorld

The site also seems to be a financial success, or at least a viable going concern. The site has ad support from HP, Intel, Microsoft, Sprint and Verizon. McCracken says the partnership with blog ad and media network Federated Media has been critical to the site’s success, since their staff of reps handle much of the ad sales chores. Federated Media is the brainchild of Industry Standard publisher John Battelle. Several years ago, Battelle and partners formed one of the first successful attempts to network high-profile blogs like Boing Boing and GigaOm.”