Comments on: Influence: Blogs vs. Social Sites

By: Andy

Andy — Fri, 07 Nov 2008 19:59:55 +0000

I couldnt agree more. It gives people a better sense of where the company is at in its development and keeping interested in whats current. Especially, where we are at the moment in the economy its especially vital to let your clients know that the doors are still open, and yes we are doing business.

By: Matthew DiPietro

Matthew DiPietro — Thu, 30 Oct 2008 18:21:02 +0000

Valerie – thanks for reading and thanks for the comment. Great work on this study.
“The more we can learn about how consumers perceive the value of different platforms… the more intelligent choices marketers can make in leveraging them to meet specific goals.”
Couldn’t agree more!

By: Valerie Combs

Valerie Combs — Wed, 29 Oct 2008 17:30:07 +0000

Hey Matt-
Great insights, thanks for the post. I agree with your take that social nets hold tons of promise for brands who understand the platform. I think what the study attempted to shed a little light on was consumer intent – the idea that when it comes to accessing content to fuel a purchase, do social nets factor into that experience? How, and to what extent? Obviously we still have a ton of learning to do here, and the study only began to scratch the surface. The more we can learn about how consumers perceive the value of different platforms, especially as it relates to buying behavior, the more intelligent choices marketers can make in leveraging them to meet specific goals.
Valerie Combs
BuzzLogic