Platform offers total access to premium content and complete control over marketing efforts
SAN FRANCISCO, Calif., October 8, 2008 – Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.
“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”
Marketers now have access to a fully-featured campaign planner complete with transparent site lists, real-time inventory availability, and an ad creative upload tool. Marketers also have the flexibility to buy on a site-specific basis, across categories, or based on the desired audience demographic. And, marketers can choose to purchase on either a CPM basis or on a flat rate basis.
“As the editor of Small Business Trends, a go-to resource for the entrepreneurial crowd, I’m proud that FM is reaching out to the SMB market with their new ad platform,” said Anita Campbell. “There is no question that FM has some of the best content, and therefore some of the most valuable readers, on the Web. Now small business marketers have the ability to target FM’s premium content and the audience that goes along with it.”
FM has also unveiled the Online Marketing Idea Exchange, an online community where advertisers, developers, and the wider marketing community can get or contribute advice, solicit or offer professional help, or simply share ideas on how small to mid-sized businesses can more effectively engage customers online. During the first month, FM is offering an ad creative giveaway where entrants will be eligible to win an ad creative makeover. The Online Marketing Idea Exchange features sections including Community Engagement, Publisher Engagement, Brand Building, Ad Creative Studio, as well as a Resources section with everything from a Glossary to FAQs.
For more, or to try out the new platform, please visit: http://advertisers.federatedmedia.net.

About Federated Media
At FM, we believe great voices attract great audiences. We’re in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.
Product and service names mentioned herein are the trademarks of their respective owners.

Contact
Matthew DiPietro
Federated Media Publishing
415-332-6955
mdipietro@federatedmedia.net