Bencher Brings Extensive Experience in Digital Media Strategy and Corporate Development to Veteran Executive Team
SAN FRANCISCO, Calif., September 10, 2008 – Federated Media Publishing (FM), a next-generation media and publishing company, today announced that Keith Bencher has joined the company’s executive team as Senior Vice President, Strategy & Development. Bencher comes to FM having led strategy and development efforts for various divisions at CNET Networks (CNET), including its International and Games, Entertainment & Lifestyle business units.
“Federated Media has their finger on the pulse of digital media right now. Coupled with an extraordinary opportunity ahead and a fantastic team to get them there, it’s exactly where I want to be,” said Bencher. “The company has shown true thought leadership in conversational media and marketing and I look forward to leveraging years of hard-won knowledge to help take FM to the next great phase of the company.”
Bencher will evaluate and manage all potential strategic partnerships for FM as the company continues to develop its core business and expand into complementary new businesses.
“We tapped Keith for this position after an extensive search process,” said John Battelle, founder, chairman and CEO of Federated Media. “Keith is an incredible business leader, with extensive domain expertise and has the strategic mindset to help FM get to the next level. I am confident that he will make an immediate and significant impact on our business.”
Prior to joining FM, Bencher was responsible for managing strategy and development at CNET. He was responsible for all strategic partnerships, business development, corporate development, finance and planning for the company’s Games, Entertainment & Lifestyle business unit. Prior to 2003, Bencher managed international corporate development, expanding CNET’s international presence in Europe and Asia-Pacific.
FM was founded in 2005 and now represents more than 150 of the world’s most respected websites, blogs and social networking applications in diverse content categories such as technology, parenting, business & marketing, automotive and more. The company also has a significant events-based business, producing the bi-annual Conversational Marketing Summit which has quickly become the industry’s preeminent event on conversational media and marketing.

About Federated Media
At FM, we believe great voices attract great audiences. We’re in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.
Product and service names mentioned herein are the trademarks of their respective owners.

Contact
Federated Media Publishing
Matthew DiPietro, 415-332-6955
mdipietro@federatedmedia.net