New Addition to the CM Summit Series Brings Together Industry Luminaries to Explore the Rise and Continuing Evolution of Conversational Media and Marketing
SAUSALITO, Calif. March 26, 2008 – Federated Media Publishing (FM) today announced the 2008 Conversational Media (CM) Summit New York: New Brand Way, June 9-10 at the Ritz Carlton Battery Park in New York City. Scheduled as an anchor event of the newly minted Internet Week NY, the two-day event will bring together a who’s who in the digital media industry for a high-powered discussion on the issues, lessons, and opportunities found at the intersection of brand marketing and conversational media.
What – CM Summit New York: New Brand Way
When – June 9-10, 2008
Where – Ritz Carlton Battery Park, New York, NY
Register – http://www.federatedmedia.net/events/cmsummit
CM Summit New York will offer sessions including keynotes, case studies and panel discussions on topics central to the growth of the digital media industry including marketing in social media, integrated advertising campaigns, online brand engagement, conversational media metrics and reporting, the current and future value of conversational media and much more. With ‘New Brand Way’ as a guiding theme, the event will tackle critical questions including:
- What kind of marketing works in social media?
- Which of the lessons learned from marketing in traditional media apply when the audience joins the conversation?
- Why will we pay an $80 CPM to reach women, 18-34, in Vogue, but just $3 to reach the same audience online?
- What do we make of the promised new platforms from Google, AOL, Microsoft, and Yahoo?
- Are CPC networks simply harvesting the hard-won brand value we’ve built offline?
- How does one create engagement and build brands in the context of conversational media?
- What are the online analogs to the executions we so love in magazines and television, and how do we execute them?
- Who’s already doing it right, and how?
“We realized after the incredible response from our inaugural CM Summit in September of 2007 that we had truly hit a nerve in the media and marketing industry,” said John Batelle, founder and CEO of Federated Media. “We’re calling it ‘New Brand Way’ because it’s time to reclaim our brands online, and to declare marketers a full and fair participant in the burgeoning conversation that is the online media world. Together, we hope to move the needle on these and other sticky issues in media and marketing.”
Speakers at CM Summit New York represent the highest levels of the digital media ecosystem including major brand marketers like Dell and Intel, large advertising agencies including Tribal DDB Worldwide and Goodby Silverstein, industry groups including the IAB, and digital media publishing companies like Martha Stewart Living Omnimedia.
Digital media industry leaders speaking at the event include:
Ken Auletta – Writer, Journalist and Media Critic
John Battelle – Chairman & CEO, Federated Media
Jeff Berman – EVP, Marketing and Content, MySpace
Jonah Bloom – Editor, Advertising Age
Matt Freeman – CEO, Tribal DDB Worldwide
Michael Hoefflinger – GM, Partner Marketing, Intel
Clark Kokich – CEO, Avenue A | Razorfish
Andy Lark – VP Global Marketing & Communications, Dell
Wenda Millard Harris – President & Chair, Martha Stewart Living Omnimedia & IAB
Eileen Naughton – Director of Media Platforms, Google
Randall Rothenberg – President & CEO, IAB
Ian Schafer – CEO, Deep Focus
Rich Silverstein – Co-Chairman, Goodby Silverstein & Partners
About Federated Media
At FM, we believe great voices attract great audiences. We’re in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, Travel & Leisure and Parenting. For more information, please go to http://www.federatedmedia.net.

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