Looking For A Sales Leader in Conferences

Earlier this year, FM hosted its first conference, the CM Summit, which sold out, and promises to be a great event series in 2008. We also helped GigaOm, one of our authors, produce a wildly successful event NewTeeVee Live.

Now we need a superior sales pro to join our team to help us build this business for 2008 and beyond. The description is below:

Job Description – Director of Event Sales

• Develop and execute sales sponsorship strategy with Director of Events for new and growing division of Federated Media.

• Sell sponsorships for at least 4-6 annual events simultaneously. Develop sales materials, work with Director of Events to create, sell and execute all sponsorship opportunities.

• Work closely with and leverage/support FM’s current sales force to develop conference capabilities

• Manage relationships with contracted sales fulfillment personnel to completely satisfy all sponsors and advertiser requirements.

• Be proactive in managing communication (internally and externally) related to event sales.

• Coordinate the flow of information to the senior sales and executive teams as needed from a variety of clients and prospective sponsors. Ensure that critical and time sensitive data receives priority attention.

• Establish systems to streamline data flow and develop a tracking system to ensure timely fulfillment of all sponsorship benefits.

Requirements:

• Degree with 5 years of previous event sales experience. The perfect candidate has existing relationships with media buyers and advertising clients and has sold conferences and event sponsorships, background in online sales a plus too.

• Effective team player with exceptional organizational and communication skills.

• Ideal candidate is a self-starter, confident, energetic, positive, focused, dependable, proactive, independent, resourceful and creative, and possesses a “can do” attitude.

• Ability to work well under timeframe pressure, handling multiple projects at the same time and posting colleagues on progress regularly.

• Fluency with media-buying terminology (eg, CPM v. CPA, reach v. frequency, GIF v. Flash), familiarity with online ad-serving platforms (eg, Doubleclick’s Mediavisor), proficiency with Excel and Powerpoint.

Salary Range: Market depending on experience

Please contact Stacey Foreman, Director of Conferences, sforeman@federatedmedia.net.

Thanks!

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