Kathy Maister's Start Cooking is the beginner's go-to recipe reference site. Featuring stop-motion animated how-to-cook videos for people who've never had the time to learn the basics of cooking, Start Cooking was launched in December 2006 and The Boston Globe calls it "The best thing to happen to clueless cooks since the Hot Pocket." Start Cooking was also named a top food blog by Real Simple magazine, in their March 2008 issue.

The site counts 20,000+ RSS subscribers. With iTunes, TVtonic or the Mywaves cell phone platform, people can take their favorite video-recipes anywhere they go and conjure delicious home-cooked dishes in few simple steps.

In addition to standard IAB ad units, Start Cooking offers video advertising and custom sponsorships. Site views and downloads on all videos amount to more than 280,000 a month. Other video sharing sites total approximately another 30,000.

Start Cooking videos are among the top educational content on YouTube with over 2,500,000 views, and Kathy's fudge brownie recipe is the #2 most viewed video of all time in that category.