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Audience:

Survey in the field

  • 90% Male
  • 84% 18 - 39
  • 33% HHI above 75k
  • 41% Publish their own blog
 

Reddit is a front page of new, interesting and personalized links. Visitors submit all the links, and decide with votes what bubbles up to the top. Each vote also teaches reddit how to recommend links based on the visitor's individual interests. The result draws from a variety of subjects, ranging from tech and science news to politics and philosophy. This beguiling mix attracts a rapidly growing community: Traffic has doubled every month since reddit's launch in summer '05.

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Reddit accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the second half of 2008