• Voice and Point of View: Strong voices and intelligent points of view drive robust conversations.
• Accuracy: Some FM sites are journalistic in nature; others are not. Regardless, FM sites strive for accuracy regarding items we post as facts.
• Community: Weblogs are conversations, not lectures. The community that gathers around each site is the essence of its value, and we treat that community accordingly. We listen and respond to feedback, and incorporate it into the way we manage our sites.
• Responsibility: We take our role in the community we serve seriously, and feel responsible for our own words. When we make mistakes, we correct them. We do not seek to use our sites maliciously.
• Transparency: We err on the side of disclosure to our readers. If we have an interest in something we're writing about, we disclose that interest. We are as transparent as we can be about our site's statistics, practices and policies.