Heather Armstrong, a former web designer, started publishing dooce(r) in early 2001. Heather has won numerous awards for her work on dooce.com including Best American Blog, Best Designed Blog, Best Writing for a Blog, Weblog of the Year and in 2008, received a Lifetime Achievement award. Heather was named #8 in Forbes' "The Web Celeb 25" in early 2009 and on the Web Celeb 25 at in 2008.

Heather has been profiled in the Wall Street Journal, The New York Times, the Washington Post, USA Today, Forbes and Business Week amongst others. Heather has appeared on ABC News Nightline, NPR, PBS, ABC World News Tonight and The Today Show. dooce is one of the most widely read personal sites on the internet and has a passionately loyal following.