Bakerella focuses on fun and unique approaches to baking. Angie Dudley explores recipes, desserts, and decorating, while inspiring others to do the same. The journey is documented by colorful photographs and casual commentary.

In 2008, Angie was featured on the Martha Stewart Show making her now-famous Cupcake Pops. These pops have been recreated by bloggers all over the world and recognized by popular sites like The Pioneer Woman, Hostess with the Mostess, Chow, Brides.com, Evite, Cupcakes Take the Cake, Craftzine and Serious Eats.