Proud Parents Federated Media Publishing and The Clorox Company Announce the Delivery of DailyBuzz Moms
New Site Curates the Best Content for Moms from a Vibrant Community of Publishers on the Independent Web… Just in Time for Mother’s Day
SAN FRANCISCO, May 3, 2011 – Federated Media Publishing, which powers the best of the Independent Web at scale, today announced the launch of DailyBuzz Moms. The new online destination, which includes editorially relevant content from The Clorox Company, elevates established and emerging voices on the Independent Web through a themed collection of topics relevant to moms.
The site features expertly curated content from a wide variety of bloggers, including well-known authors like dooceÒ, Rookie MomsÔ, Girls Gone Child and Her Bad Mother as well as hundreds of new online voices. The professional editors at DailyBuzz Moms will create a daily collection of experiences and images that will inspire moms to embrace their homes, children, careers, social communities and wellness in entirely new ways.
Despite their interest in online tools like blogs, busy moms may have limited time to discover parental wisdom and DailyBuzz Moms is the perfect solution. From hundreds of sites and thousands of posts, DailyBuzz Moms curates the highest quality independent content into an easily digestible, efficient online experience.
DailyBuzz Moms will feature a daily theme, supported by nine carefully selected pieces of content, such as our launch Top Nine: “Terrible Twos: Fact or Fiction”. Additionally, content from across the parenting web will be highlighted in six different channels on the site:
NURTURE - Pregnancy, Family, Parenting, Relationships
NEST - Home, Design, Pets, DIY, Craft, Cleaning, Green Living
EAT - Recipes, Healthy Eating, Family Meals
PLAY - Parties, Gifts, Travel, Toys, Movies, TV, Books, Music
STYLE - Fashion, Beauty, Gear, Community, Resources, Tools
BALANCE - Health, Career, Inspiration, Organization, Fitness, Self
Please learn more at moms.dailybuzz.com.
Quotes
“For Federated Media, DailyBuzz Moms is the exciting end result of a few smart acquisitions, hard work by a brilliant and dedicated product and community team and our realization that the market is in dire need of a new way to package and curate content,” said Deanna Brown, chief executive officer, Federated Media Publishing. “A corporation like The Clorox Company with such a diverse product portfolio can now feature a variety of their brands respectfully and appropriately alongside meaningful and relevant editorial subject matter.”
“We know moms rely on other moms, especially bloggers, to share and discuss the common experiences of motherhood,” said David Kellis, senior public relations manager at The Clorox Company. “That’s why destinations like DailyBuzz Moms are such valuable resources and we’re excited to be part of these conversations moms will be having everyday.”
Social Media Links and Tools
#dailybuzzmoms
Official DailyBuzz Moms website - http://moms.dailybuzz.com/
Follow DailyBuzz Moms on Twitter - http://twitter.com/#!/dailybuzzmoms
Become a fan of DailyBuzz Moms on Facebook - http://www.facebook.com/DailyBuzzMoms
The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,300 employees and fiscal year 2010 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags and wraps and containers, and Burt's Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $80 million to nonprofit organizations, schools and colleges. In fiscal year 2010 alone, the foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $8.8 million. For more information about Clorox, visit www.TheCloroxCompany.com.
About Federated Media Publishing
Federated Media Publishing powers the best of the Independent Web at scale. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.
Federated Media Publishing on Facebook - http://www.facebook.com/Federated
Federated Media Publishing on Twitter - http://twitter.com/Federated_Media
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Contact
Clint Bagley 415-699-8280 cbagley@federatedmedia.net