Federated Media Publishing Announces DailyBuzz Healthy Living
Independent Experts Share Insight About All Aspects of Living a Healthier, More Fulfilling Life in Time for 2012 Goal Setting
SAN FRANCISCO, January 4, 2011 – Federated Media Publishing, which powers the Independent Web, today announced DailyBuzz Healthy Living, the latest in the company’s series of DailyBuzz.com media properties. The site joins the already established properties including DailyBuzz Moms, DailyBuzz Style, DailyBuzz Luxe and DailyBuzz Tech. Both consumers and marketers can peruse and experience the entire portfolio by visiting www.dailybuzz.com.
DailyBuzz Healthy Living is the online place where people can go to get the most authentic, unique and relevant content from independent publishers related to leading a life of vitality and wellness. The new site will serve as an easy-to-use resource for everyday healthy living questions and concerns but will also feature content to stimulate and educate readers by helping them to discover non-traditional approaches for leading a healthy lifestyle. Content will be provided by hundreds of leading independent voices and content creators such as Hello Brit, Oh She Glows, Inhabitat and Healthy Green Kitchen.
DailyBuzz Healthy Living is more than just a resource for consumers - it also provides marketers a transparent and turnkey way to reach people who are passionate about health and wellness. Brands who advertise on DailyBuzz Healthy Living will have a unique opportunity to connect with this educated, affluent and passionate community in an authentic way, thus providing new opportunities for revenue generation.
DailyBuzz Healthy Living content will be thoughtfully archived into several helpful categories including:
· Move: Overall fitness, yoga, strength training, workout routines and goal setting
· Nourish: Nutrition, recipes and meal planning
· Balance: Stress management, meditation, spirituality and psychology
· Glow: Beauty, skin care and anti-aging
· Green: Green living and eco-friendly products
· Health: Preventative medicine and family-centric health advice
Industry leading marketers including The Clorox Company, Mercedes-Benz and Proctor & Gamble have all chosen to partner their brands with Federated Media Publishing’s DailyBuzz communities.
To experience DailyBuzz Healthy Living, please visit http://healthyliving.dailybuzz.com/
To experience the full line of DailyBuzz sites, please visit www.dailybuzz.com
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“DailyBuzz Healthy Living is perfect for people who are committed to gathering information and making decisions that help them pursue a healthier lifestyle,” said Deanna Brown, CEO, Federated Media Publishing. “This demographic seeks out products, activities and causes that reflect a desire to live longer, healthier lives and our collection of leading content contributors deliver the best that the Independent Web has to offer.”
About Federated Media Publishing
Federated Media Publishing powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.
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Contact
Clint Bagley
415-699-8280
cbagley@federatedmedia.net