Federated Media Publishing Announces Agenda for Signal Chicago
More Than Twenty Experienced Marketers and Seasoned Entrepreneurs Discuss Delivering More Effective, Real-Time Marketing Experiences
SAN FRANCISCO, September 1, 2011 – Federated Media Publishing, which powers the best of the Independent Web, today confirmed the agenda and speaker line-up for the company’s fourth and final 2011 Signal event: Signal Chicago. This action-packed, one-day event will take place at the W Lakeshore and will focus on the theme of marketing in real time.
From real time bidding on new demand-side and exchange platforms to real-time messaging via location-based services, marketing has officially time-shifted into the present tense. While all of these tools, technologies and services let marketers do more than ever before, they have certainly introduced a variety of new challenges and opportunities.
Consistent with the entire Federated Media Signal conversational marketing series, the Signal Chicago agenda will feature exciting content, best in class case studies and demonstrations rooted in a deep understanding and expertise for the entire digital spectrum. Attendees will interactively participate and gain insight into best practices that will help them better create, understand and deliver more effective real-time consumer experiences.
The event will also feature candid conversations with senior executives from 20x200, AdKeeper, Adobe Systems Incorporated, Best Buy, Close.ly, comScore, GeoMentum, Google, Groupon, Lijit, Luminate, Manilla, Mediabank, Medialink, Microsoft, PANDORA® internet radio, Percolate, PHD, Shopkick and Shopper Sciences.
Generous sponsorship of FM’s Signal Chicago is provided by BlackBerry, Adobe Systems Incorporated, Google, Quantcast, PANDORA® internet radio, Slideshare, Yahoo!, AOL, Luminate, Mobile Roadie, R2integrated, Spiceworks and Ustream.
The event will be streamed live at http://www.ustream.tv/fmsignal and those interested can follow the action on Twitter via #FMSignal. Register today!
Quote
“The response to our 2011 Signal event series has been so positive that we are already planning an expansion into additional markets for 2012,” said John Battelle, founder and executive chairman, Federated Media Publishing.
Multimedia links
Signal Chicago SMASH page - http://signal.r2ismash.com/
Video highlights from previous events - http://www.federatedmedia.net/videos/
Signal Los Angeles - http://www.federatedmedia.net/events/3/
Signal Austin - http://www.federatedmedia.net/events/4/
Conversational Marketing Summit in NYC - http://www.federatedmedia.net/events/1/
About Federated Media
Federated Media Publishing powers the best of the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net
Related Links
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Federated Media on Facebook - http://www.facebook.com/Federated
Federated Media on Twitter - http://twitter.com/Federated_Media
Federated Media on LinkedIn - http://www.linkedin.com/company/federated-media-publishing-inc
Contact
Clint Bagley
415-699-8280
cbagley@federatedmedia.net