Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has appointed Matt Arkin as Chief Revenue Officer (CRO) and Walter Knapp as Chief Operating Officer (COO).

Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced “Behind the Banner,” a data visualization tool that helps people better understand how the adtech ecosystem works.

Today Deanna Brown announced she is leaving her role as CEO of Federated Media Publishing - John Battelle will assume the duties of CEO in addition to his current role as Executive Chairman of the Board.

A new case study examines how the Federated Media Publisher Network (FMPN), ranked by comScore as the industry’s third largest ad network in the entire display advertising ecosystem, relies on the Aerospike NoSQL database to manage ad impressions for more than 180 million unique monthly visitors in real-time.

“I’m incredibly honored that the EWIP selected me from thousands of exceptional women in publishing and am proud of the recognition that this brings Federated Media in our mission to support independent publishers,” said Deanna Brown, CEO of Federated Media Publishing. “2013 is already turning into a break-out year for us as we continue to innovate and expand our programmatic media and conversational marketing solutions to better enable publishers and advertisers to be successful.” 

"With a fast-growing network, we have continued to increase our comScore ranking over the past couple of months and are thrilled that we now represent one of the largest networks in the entire Display Ad Ecosystem,” said Deanna Brown, chief executive officer at Federated Media Publishing. “With this news, Federated Media now rivals some of the biggest names in the industry, helping us to quickly turn into a ‘must-buy’ for brands and agencies alike.” 

“Publishers, such as Federated Media Publishing, are leading the way in helping the industry standardize and bring creativity to the ad community,” said Diaz Nesamoney, Founder & CEO of Jivox. “Only together, as an industry, can we help realize the IAB’s standardization efforts, making it as easy as possible for advertisers to create and deliver engaging ads on any screen.”

Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, achieved the largest year over year growth in the top 20 U.S. Internet Properties according to comScore’s June 2012 Media Metrix. FMP’s portfolio of industry-leading, publishing partners increased in audience size from 41.5 million to 63.6 million monthly unique visitors and expanded beyond technology, lifestyle and business into new categories including entertainment and music. 

The technology platform from Crowd Science is a game changer for publishers and the ad targeting industry

DailyFeats to Create Innovative Social Engagements Focused on Rewarding People for Positive Actions in Partnership with FlyLady and Other Federated Media Publishing Communities

Federated Media Publishing, which powers the Independent Web, today announced a strategic partnership with leading authoring tool provider Zemanta. This partnership will dramatically expand the scale and reach of FMP’s successful content marketing programs by helping brands activate hundreds of thousands of publishers on the Independent Web. 

Major players on the Web are taking action today to voice their concern over SOPA and PIPA, bills that might seriously impact the way business is done between publishers and advertisers on the Web.

Federated Media Publishing, which powers the Independent Web, today announced DailyBuzz Healthy Living, the latest in the company’s series of DailyBuzz.com media properties. The site joins the already established properties including DailyBuzz Moms, DailyBuzz Style, DailyBuzz Luxe and DailyBuzz Tech. Both consumers and marketers can peruse and experience the entire portfolio by visiting www.dailybuzz.com.

For 2012, Federated Media Publishing’s acclaimed conference series will focus on clarity and comprehension. Digital marketing is well into its second decade, yet the most common refrain amongst its practitioners is one of confusion. A dizzying pace of innovation coupled with a lack of clear metrics, goals, and process has left most of us scrambling to prove what we know in our gut to be true: That joining the digital conversation is crucial to our brands, our customers, and ultimately, to the success of our businesses.

Federated Media Publishing, which powers the Independent Web, today announced the launch of the company’s latest owned and operated media property: DailyBuzz Tech. Additionally, the company introduced DailyBuzz.com; a stylized online destination that cleanly aggregates the best content from all of FMP’s publishing partners. Whether interested in content for moms, style, luxury or technology, DailyBuzz.com is where brands, publishers and consumers all come together to engage in passionate conversations.